Team · Co-Founder

Soman Yadav

Co-Founder & CEO, PILLRZ

Growth, community and distribution operator with more than five years across AI and Web3. I get products in front of the right people, usually in markets where nobody has written the playbook yet.

Delhi, IndiaClients in the US, Canada, UAE and Australia
Soman Yadav standing by the sea at sunset

Track record

Selected results

60K+users onboarded around the OpenxAI token generation event
150K+community members grown at Mizzle Cloud
45K+organic traders through Trade Wars at Trace Network
850+ecosystem collaborations with partners, projects and creators
$8M+trading volume driven through my own creator channel
16KTikTok followers, plus 250K+ Instagram views on my creator account

Experience

Every role, newest first

  1. Present

    PILLRZNow

    Co-Founder & CEO

    Growth and distribution agency for AI, fintech, Web3 and consumer brands.

    • Lead strategy, business development and client delivery across launches, KOL campaigns and community programs.
    • Built Pulse, an AI search visibility audit, and CreatorPlan, a tool that turns a marketing goal into a costed creator plan.
    • Run a campus ambassador program and an intern team for lead generation.
  2. Jun – Sep 2026

    BitShark Trader

    Founder and on-camera trader

    Crypto education channel in Hinglish for Hindi speakers living abroad.

    • As a Bitunix KOL, generated more than $8M in trading volume and $40K in user deposits.
    • Led a team of three across editing, livestreams, SEO and community on Telegram.
    • Built the Shark Masterclass course and a five-lens trade framework using ICT and Smart Money Concepts.
  3. Nov 2025 – Apr 2026

    OpenxAI

    Growth & Activation Lead

    • Ran activation through the token generation event, onboarding more than 60,000 users.
  4. Jul – Oct 2025

    Cointel

    Growth Lead

    • Owned growth for a crypto intelligence product, from acquisition channels to creator partnerships.
  5. Apr – Sep 2025

    Revise Network

    Community Manager · Certus Innovations

    • Managed community operations and engagement for the network.
  6. Jul 2024 – Feb 2025

    Mizzle Cloud

    Community & Partnerships Head

    • Grew the community past 150,000 members and built the partnership pipeline around it.
  7. Jan 2023 – Jul 2024

    Trace Network Labs

    Growth & Marketing Lead

    • Designed Trade Wars, a trading campaign that brought in more than 45,000 organic traders.
  8. Consulting

    Poster

    Growth Consultant

    • Advised on growth and community alongside full-time roles.

Content

Creator work on Instagram

I make content as well as plan it, so I know what it takes to hold an audience from the other side of the camera. My creator account has passed 250K Instagram views, alongside 16K followers on TikTok.

The feed here is live from @bitsharklive, so it always shows my latest posts.

Open @bitsharklive on Instagram →

Building

What I'm working on

Pulse

Shows how a brand appears in answers from ChatGPT, Claude and Perplexity, which sources feed those answers, and where competitors are ahead. The first audit is free.

pulse.pillrz.com →

CreatorPlan

Turns a marketing goal into a costed creator plan, drawing on a creator network built over years of campaigns.

Join the waitlist →

Approach

How I work

Most of the problems I take on are new: a token launch in a crowded week, a category buyers have no words for yet, a brand that needs to show up inside AI answers. I start with the people who already hold the audience's attention and build the plan around them.

Timing matters as much as reach. A campaign works best when the conversation is already moving its way, and spotting that takes judgment. I back the judgment with data and keep the reporting honest.

Soman speaking to an audience at a community event
Speaking at a community meetup

Toolkit

Skills

Growth

  • Go-to-market and launches
  • KOL and creator networks
  • Community programs
  • Partnerships and BD

Markets

  • Crypto trading (ICT / SMC)
  • Exchange affiliate programs
  • AI search visibility
  • Content and livestreaming

Data & certifications

  • GA4, SQL, Power BI, Python
  • Google Analytics certified
  • HubSpot Inbound Marketing certified

Contact

Let's talk

Have a launch, a distribution problem or a creator campaign in mind? Book a call or write to me directly.

Book a 15-min call →

Email

soman@pillrz.com

X

@SomanDatGuy

LinkedIn

in/soman-yadav